Over the last few months, our team has been working to transform our visual brand to represent the evolution of our business and our vision for the future. Now, we’re excited to introduce our new look— one that balances the rigor of our work with the optimism that drives it.
As we prepare to introduce new types of carbon removal to our marketplace, we are renaming our flagship “Nori Carbon Removal Tonnes (NRTs)” to “Nori Regenerative Tonnes” to better reflect and celebrate their unique contributions. It's the same carbon removal credit, with the same impact — just a refreshed name.
Nori’s Carbon Removal Methodology R&D Lead, Rick Berg, writes about climate tipping elements, how they relate to “tipping points”, and the role that regenerative agriculture plays in mitigating climate change.
While carbon sequestration is a well-known advantage of regenerative agriculture — with the potential to help keep global heating within the 1.5-degree Celsius target — there are a multitude of other positive outcomes that make regen ag a critical climate investment today. In this blog post, read about how regen ag practices can help us restore soils, support biodiversity, improve air and water quality, and more.
Our Blended Carbon Removal Tonne concept combines immediate and long-term carbon storage for maximum climate impact — making a verifiable impact today that also lasts 1,000+ years. The key is in pairing ‘fast-cycle’ and ‘slow-cycle’ carbon removals with overlapping timelines. Learn more in this whitepaper from our Supply Team.
Nori’s carbon removal integrations make it simple to bake positive climate impact into your brand, your way. You can control who pays for the carbon removal credit, who owns it, what triggers the purchase, and more. This guide shows you how to customize our integrations to suit your business needs and climate goals.
This blog post from our Supply Team explains the common means of direct soil measurement and the challenges in this approach, why Nori currently uses biogeochemical modeling to achieve scientifically sound estimates that enable flexibility to scale, and what we believe needs to be improved upon to allow direct measurement to be successfully incorporated into voluntary carbon markets.