The Nori Carbon Removal Marketplace
Buy carbon removed from the atmosphere to help reverse climate change
Erase Your Carbon Footprint
Know Your Carbon Footprint
Learn how to calculate your carbon footprint, and get started on removing it.
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If you farm in the United States and have adopted regenerative practices after 2010, Fill out the form below!
Join Leaders in Reversing Climate Change
Carbon Removal Revolution Starts Here
Nori's Carbon Removal Marketplace is the start of a movement towards more transparent and verifiable carbon markets.
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How Nori Works
Here's the gist of how the Nori Marketplace works. Want more information? Dive into the details
1. Farmers Remove Carbon
By using sustainable farming practices, farmers remove carbon from the atmosphere and store it in their soil.
2. Verifiers Quantify Carbon Removal
Carbon removals are quantified and verified by an independent third party before being listed in the marketplace.
3. You Pay for Removals
You pay the farmer for ownership of their carbon removals, and receive a certificate from Nori to prove it.
Reversing Climate Change Requires Removing Carbon
We're all doing the best we can to do our part when it comes to the environment. You can walk to work, fly less, eat local, buy solar panels, and more. This is all important. But it's only one part of the two part solution for climate change. In order to reverse climate change, we need to emit less, AND remove the rest.
Storing Carbon in Soil Is Low Cost, High Impact Carbon Removal
Decades of industrial agriculture have depleted our soil of essential nutrients and carbon. When farmers adopt regenerative practices, they are returning carbon to their soils and keeping it there. These practices also improve the soil health, lower the use of chemical fertilizers, reduces pollution, and makes the fields more drought resistant.
Farmers Like Trey Are Directly Rewarded by Your Support
Trey Hill was the first farmer to sell carbon removals in our marketplace. He is using the Nori platform to quantify and verify new carbon getting added into his soils. Your support empowers farmers like Trey to keep adding carbon to his soils with regenerative practices.
We’re Not Doing This Alone
Nori's market is an open source solution for climate change. Anyone can view and provide feedback on our methodology.
We're partnered with SoilMetrics, a USDA-approved method for quantifying carbon removals in soils.
We collaborate with agriculture software platforms like Granular to make it easy for farmers, like Trey, to join the Nori Marketplace
We're a member of the Techstars Sustainability Cohort with the Nature Conservancy providing world-class mentorship and experts.
What does Nori do?
Nori is on a mission to reverse climate change by making it as simple as possible to pay people to remove carbon dioxide from the atmosphere. Nori is building the open source market infrastructure to allow for carbon removal projects to measure and monetize their activity. Our voluntary marketplace, based on blockchain technology, will enable carbon removal suppliers to connect directly with buyers, improve efficiency, and reduce costs.
Where does my money go to?
100% of each tonne you pay for goes directly to supporting our suppliers, while Nori collects a 15% transaction fee to help keep the marketplace running. This not only rewards farmers for implementing sustainable farming practices, but provides further incentives for sustainable farmers to provide even more carbon removals in the future.
What is a Nori Carbon Removal Tonne?
A Nori Carbon Removal Tonne or NRT represents one tonne of carbon dioxide (CO2) that has been removed from the atmosphere for a minimum of 10 years. Once completing the Nori enrollment process, a supplier of NRTs can register them on the Nori marketplace. NRTs are sold directly to individuals and organizations seeking to mitigate carbon emissions. This way, anyone can participate in reversing climate change.
Why is carbon removal necessary to stop climate change? Isn't carbon reduction enough?
Since the Industrial Revolution, humankind has burned fossil fuels to produce energy which release greenhouse gases. Despite our understanding of the clear linkage between excess greenhouse gases in the atmosphere/oceans and global climate change, humans have been unable to stop emitting. While reducing and replacing carbon emissions are key components to slowing down the flow of greenhouse gases to the atmosphere, because carbon dioxide stays in the atmosphere for hundreds of years—warming the planet—the only way to stop the most severe effects of climate change is by balancing the total stock of carbon dioxide in the atmosphere. This can only be achieved through carbon removal. Carbon reduction is a start, but it’s simply not enough.
The easiest way to view this is an arithmetic problem. We are putting too many greenhouse gasses into the atmosphere and not taking enough out. Carbon removal helps create the necessary balance to roll back the effects of climate change.
How is Nori different from other voluntary carbon offset registries and how does it work?
Nori is unique in the carbon market space because we are focused 100% on carbon removal from the atmosphere. Paying people not to cut down existing trees is not a model that would qualify for Nori Carbon Removal Tonnes (NRTs) in our market. Reversing climate change requires both decreasing current emission rates, as well as removing the 1.5 trillion tonnes of excess CO2 that's already up in the atmosphere. Many companies and initiatives focus on reducing present and future emissions, but Nori is the only market that deals exclusively in removing past emissions. Nori allows buyers to pay for NRTs in a first-in-first-out (FIFO) order as they’re entered into the marketplace. This commoditizes the removal of CO2 and removes the costly matchmaking process that occurs in traditional carbon offset markets.
Nori is also different from existing carbon markets by taking a software approach to reduce costs for suppliers and buyers through streamlining data collection. By accounting for the ownership of the NRTs on the blockchain, Nori eliminates the double-counting problem that has plagued past attempts at creating healthy carbon offsets markets. Nori’s cost structure is substantially different from traditional carbon offset markets. We do not charge fees to develop new methodologies, and only ever charges suppliers a one time registration fee to list projects.
For more details check out this Medium post https://medium.com/nori-carbon-removal/how-nori-compares-to-traditional-carbon-markets-d6f3d4102db2
How can I get involved with Nori?
There are many ways!
- Sign our Reversing Climate Change Pledge.
- Share our content from our website. From there you can access our articles, YouTube videos, videos, newsletters, and podcast, 'Reversing Climate Change'.
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Each week, Nori offers insights and shares success stories on how removing excess carbon dioxide from the atmosphere is impacting our climate, and details on our marketplace progress and buildout for our token launch.
