We need carbon removal to balance out atmospheric CO2 levels and ultimately help reverse climate change.

The clock is ticking.

The clock is ticking.

Currently, atmospheric CO2 levels are at ~405–410 parts per million (ppm). Levels above 450 ppm risk runaway feedback loops—including more warming—that will be difficult to stop.

We can do this.

We can do this.

CO2 can be removed from the atmosphere by ecological and/or industrial means. It can be sequestered in trees, kelp, soil, minerals, and even manufactured products like plastics and timber.

A new price on carbon.

A new price on carbon.

Our new currency is backed by carbon removal. Every token is worth 1 ton of CO2 removal and will finance a new economy of restoration.

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Frequently Asked Questions

What are the different types of carbon removal?

There are many ways to remove carbon dioxide from the atmosphere. They fall into three main categories: ecological, industrial, and hybrid. 

Ecological carbon removal can be achieved through better management and restoration of ecosystems on land and in the ocean.

  • Reforestation is the establishment of forests or stands of trees where there previously was no recent forest cover. Carbon dioxide is captured by photosynthesis and is stored in the biomass of the forest. 
  • Blue Carbon refers to carbon captured by the world’s oceans and coastal ecosystems. The carbon is captured by marine life, and ends up being stored as biomass or in sediments. Algae, kelp, mangroves, salt marshes, and seagrasses can all sequester carbon. Many animals help drive these processes, including sea otters, tiger sharks, turtles, and sperm whales.
  • Soil Carbon Storage refers to techniques that can increase the organic and inorganic matter stored soils on farms and other managed lands. 

Industrial carbon removal refers to engineered solutions that do not depend on ecological processes. 

  • Direct air capture with mineral geologic sequestration uses machines to extract and concentrate carbon dioxide to store in mineral carbonates with no economic value. 
  • Direct air capture into products uses machines to extract and concentrate carbon dioxide into products ranging from concrete, polymers, graphene, and other stable materials containing carbon molecules formerly in the air. 

Hybrid carbon removal solutions combine ecological and industrial processes. 

  • Bioenergy with Carbon Capture and Storage (BECCS) relies on biomass to remove carbon dioxide, generate energy at a power plant, and produce gaseous emissions which can be captured and stored underground. 
  • Biochar also relies on biomass to remove carbon dioxide and generate energy, but has a process that starves the fuel of oxygen, thereby leaving behind a residue that when spread over soil creates a negative emission. 
  • Biosequestration in materials is any approach that leverages biology to create a carbon sink in products—ranging from carpets to clothes to building materials. 
  • Enhanced weathering covers a number of geologic processes that occur on land or in ocean where certain minerals react with carbon dioxide and turn it into a solid, sequestered form.

What is Carbon Removal?

Carbon removal refers to any ecological or industrial approach that can take carbon dioxide out of atmospheric or oceanic circulation beyond what would have occurred without humans. Right now, carbon removal approaches have different costs, degrees of maturity, measurement needs, permanence, energy consumption/production, and additional uncertainties. But they are all the same in their growing potential as ways to capture and store carbon dioxide in order to help reverse climate change.

Why do we need Carbon Removal to stop climate change?

Since the industrial revolution, mankind has burned fossil fuels to produce energy which release greenhouse gases. In spite of long understanding the clear linkage between excess greenhouse gases (predominantly carbon dioxide) in the atmosphere and oceans and global climate change, humans have been unable to stop emitting. While reducing and replacing carbon emissions are key components to slowing down the flow of greenhouse gases to the atmosphere, because carbon dioxide stays in the atmosphere for hundreds of years—warming the planet—the only way to stop the most severe effects of climate change is by balancing the total stock of carbon dioxide in the atmosphere. This can only be achieved through carbon removal.

Why blockchain for carbon removal?

The blockchain allows for a number of new opportunities to establish a market for carbon removal. Blockchain technologies allow us to issue a token, NORI, which sets one uniform price on removing carbon dioxide. Because a carbon removal credit can only be used once, and is immediately retired, our blockchain system avoids double counting, which occurs in the design of all other traditional carbon offset schemes. Furthermore, using a blockchain solution allows for complete transparency to the new type of carbon removal asset. Blockchain allows for substantially lower verification costs through automation and removing the many middle men involved in traditional carbon removal transactions. Lastly, through using a blockchain token as a medium of exchange, this solution removes the requirement for project sellers and buyers to find a counterparty, allowing all parties to participate in a fungible market.

How does the token relate to carbon removal?

1 Nori token allows for the purchase of a carbon removal credit (CRC). Think of it like a gift card that allows you to pay for carbon removal. One Nori token pays for one CRC. The Nori token can be purchased at any time and when it is spent in the Nori platform will immediately transfer ownership of a carbon removal credit to the buyer.

Who can use the Nori platform?

While anyone can purchase a Carbon Removal credit with a Nori token, we’ve identified a few important categories to get started:

  • Individuals who are looking for direct ways combat climate change
  • Cryptocurrency enthusiasts
  • Climate change activists
  • Businesses with a sustainability vision and carbon removal mandate

How do you generate carbon removal credits?

Whenever a seller performs a carbon removal action, we first verify that the carbon dioxide has actually been removed from the atmosphere and stored. The seller either uploads data manually, or the removal data is automatically reported into the Nori platform. This generates the creation of a new Carbon Removal Credit smart contract that is now available for purchase by a buyer.

How is Nori different from other voluntary carbon offset registries?

  1. We only accept carbon removal projects. Reductions in emissions are not good enough.
  2. Nori abstracts the exchange of CRC for Nori tokens by selling CRCs to buyers in a First In First Out (FIFO) order as they’re entered into the marketplace. We are commoditizing CO2.
  3. Nori reduces the overhead costs for CRC providers by as much as 50% through the use of automated sensors and Internet of Things devices to measure how much CO2 was removed.
  4. By accounting for the ownership of the CRCs on the blockchain, Nori eliminates the double-counting problem that has plagued past attempts at creating healthy carbon offsets markets.
  5. Nori is establishing the framework for carbon accounting methodologies that are transparent, iterative, and with an open-source software perspective. 

Recent Podcast Episodes

Economics isn’t all about money. It’s about human action, decisions and choices. In fact, economists and environmentalists could be natural allies in solving climate change. Unfortunately, a good number of environmentalists take a hardline stance on geoengineering, arguing that any further human manipulation of the environment is a bad idea. But with CO2 levels reaching more than 400 PPM, mitigation alone will not solve our problem. So how would an economist approach climate change?

Mark Herrema is the Co-Founder and CEO of Newlight Technologies, an advanced biotechnology company using carbon capture to produce high-performance polymers that replace oil-based materials. Newlight was founded on the idea that carbon could be used as a resource, and today it operates the world’s first commercial-scale greenhouse gas-to-AirCarbon manufacturing facilities, producing bioplastics used in furniture, electronics, packaging and a range of other products.

In the beginning… Paul and Christophe realized that the blockchain provides an ideal platform for a carbon marketplace where people can get paid to remove CO2 from the atmosphere—and ultimately succeed in reversing climate change. It took more than six days, but they eventually put together a team, developed a business plan, and Nori was born.

Our Team

Photo of Paul Gambill

Paul Gambill

Paul Gambill is an entrepreneur and product manager living in Seattle, WA, USA. He is a co-founder of Nori. In 2015, Paul established the first community dedicated to carbon removal called Carbon Removal Seattle. He has 6 years of experience in managing mobile and web application projects for clients, and has shipped well over a dozen different apps to the public.

Photo of Christophe Jospe

Christophe Jospe

Christophe Jospe is an analyst, story-teller, marketer, and fundraiser for any solution that can remove carbon dioxide from the atmosphere. He started his first company, Carbon A List in 2016 as a consultancy to provide investor research, carbon offsets, and fundraising support. Prior to that, he was chief strategist for the Center for Negative Carbon Emissions at Arizona State University. 

Photo of Paul Carduner

Paul Carduner

Paul Carduner has been writing software since the age of 14. After deciding to "take a break" from college, Paul moved to Silicon Valley where he helped get two startups off the ground. After selling his second startup to Facebook, Paul spent 5 years building Facebook's photo and video teams. Recently, Paul has taken an interest in software for social good, working with code.org to improve access to computer science education. He is thrilled at the opportunity to improve climate change through software.

Photo of Aldyen Donnelly

Aldyen Donnelly

Aldyen Donnelly has been a small business developer and consultant for over 40 years. In the mid-1990s, Aldyen started to work on market-driven strategies to reduce atmospheric carbon concentrations. Having gathered together an "emission reduction credit" or "ERC" buyers group, Aldyen developed and executed the world's first major forward ERC purchase agreement to finance carbon sequestration in agricultural soils, as well as the first ERC sales-financed carbon capture and storage project.

Photo of Jaycen Horton

Jaycen Horton

Coming from a background focusing on peer to peer and distributed technical architectures, Jaycen Horton has worked as a Lead Software Engineer for Dell, ASU Decision Theater, and MapStory. Additionally, he worked as an Information Security Engineer for companies including Wells Fargo and other smaller start-up companies. He is also currently the co-organizer of the largest blockchain meetup in Arizona.

Photo of Alexsandra Guerra

Alexsandra Guerra

Alexsandra is a clean energy and sustainability crusader with a career in the energy and tech space. She is an engineer by study, and worked for three years at Southern California Edison (SCE) as a renewable energy integration engineer. While at SCE, she worked on data driven projects focused on increasing distributed energy resources and grid modernization. Alexsandra believes that the environment-technology nexus should be used to not only better the lives of humanity, but also to the benefit and protection of the environments surrounding us.

Photo of Ross Kenyon

Ross Kenyon

Ross Kenyon is a blockchain professional with a background in academia, filmmaking, and business development. He has worked with Tezos, Sweetbridge, ZenCash, Indiegogo, and Blue Frontiers.

Our Advisors

Photo of Bob Beth

Bob Beth

Bob Beth is a life long tech startup guy and integrative visionary as well as an adventurer and South Pacific sailor. His pioneering involvement with software began in 1974 and he has led the invention of several software products in advanced computing environments.  Bob received his degree in Economics from UC Berkeley with an emphasis on market formation.

Several of his advanced computing customers have been change makers in the financial markets, including at the outset of program trading and derivatives.

Through his involvement with the World Business Academy, an early climate change think tank and action incubator, Bob acts as a Special Advisor to the Academy’s bold Clean Energy Moonshot for California. He collaborates globally with thought leaders exploring backing cryptocurrencies with improvements in our planet’s natural capital.  Bob is currently the co-founder of the Impact Procurement Network

Photo of David Addison

David Addison

David Addison works for the Virgin Group where he manages the Virgin Earth Challenge: Sir Richard Branson’s USD $25 million innovation prize for scalable and sustainable ways of removing greenhouse gases from the atmosphere and permanently sequestering them.

He is also an advisor to the Center for Carbon Removal; part of the community of advisors to Project Drawdown; a member of the jury of the German Energy Agency’s Startup Energy Transition Award; served as a member of the review panel for the UK Government’s £8.3 million Greenhouse Gas Removal research initiative; and was formerly Vice Chair of the Board of Directors for Student Energy: a global charity inspiring the next generation of leaders to unlock a sustainable energy future.

David has a BSc in Geography from the University of Sussex, and an MSc in Environmental Technology from Imperial College London.

Photo of Klaus Lackner, Ph.D

Klaus Lackner, Ph.D

Dr. Klaus Lackner is the director of Center for Negative Carbon Emissions and professor at the School of Sustainable Engineering and the Built Environment of the Ira A. Fulton Schools of Engineering, Arizona State University. Trained as a theoretical physicist, Lackner's work has spanned modular energy systems, automation, direct air capture, carbon sequestration, numerical algorithms and innovative carbon financing. Notably, he is a founder and inventor of the world's first commercially demonstrated direct air capture units. He has held senior positions at Los Alamos National Laboratory and Columbia University, where he was director of the Lenfest Center for Sustainable Energy.

His work has recently been featured in the New Yorker, Scientific American, and the Washington Post.

© 2017 Nori, LLC