Carbon removal that regenerates the Earth.

The vintage years for our supplier's credits are listed on our Registry page, with new credits coming online frequently. When you purchase Regenerative Tonnes, your certificate shows where and when carbon was removed and is updated throughout the certificate’s lifetime.

Currently, all carbon removals take place on US farmland in line with Nori’s US Croplands Methodology. On our Registry page, you can see which states each farmer operates in, and when you receive a certificate, you can see your supplier, when the carbon was removed, and approximately where your carbon is stored.

Regenerative Tonnes are created using the following steps:

1. Suppliers provide project data
2. An independent third-party estimates carbon removal — The Regenerative Tonne quantity is determined based on carbon amounts tracked in the model; The model Nori uses is based on the USDA Blue Book-approved COMET-Farm carbon accounting system and greenhouse gas implementation tool and is underpinned by soil sampling. This is a third-party model and the soil organic carbon is independently quantified.
3. A separate third-party verifier ensures that the supplier’s data is accurate and represents real carbon removal and storage.
4. Then, the Nori Regenerative Tonnes get listed in Nori’s marketplace, where buyers can purchase them.
5. Buyers can track and share their impact with unique carbon removal certificates.

Regenerative Tonne quality is ensured in the following ways:

1. All credits are ex-post, which means the carbon has already been removed. We do not sell reduction or avoidance credits.
2. We use a third-party verifier to ensure that farmers have adopted regenerative practices and maintain these practices;
3. The model Nori uses is based on the USDA Blue Book-approved COMET-Farm carbon accounting system and greenhouse gas implementation tool and is underpinned by soil sampling. This is a third-party model and the soil organic carbon is independently quantified;
4. Nori employs a dynamic baseline, measuring only carbon sequestration that occurs above and beyond modeled scenarios of what would have naturally occurred. This is crucial for accurately quantifying how much extra carbon dioxide is being removed from the soils, where carbon levels can fluctuate naturally;
5. Nori conservatively quantifies carbon credits by taking the lesser of two soil organic carbon numbers the model produces and using that number to create the Nori Regenerative Tonne. This method likely undervalues the amount of carbon being stored in the soil (based on an analysis of all of Nori’s enrolled projects);
6. The Nori contract is for 10 years because that is a reasonable period to monitor the practices and ensure there has not been a reversal (i.e. where carbon is intentionally or unintentionally returned to the atmosphere) or mitigate for a reversal;
7. All Nori projects are recorded on a public blockchain and are visible on our supplier pages providing an industry-leading level of transparency in the Voluntary Carbon Markets. This provides buyers the ability to see the projects and practices that are being funded by their purchases;
8. The blockchain prevents a credit from being claimed more than once and all Nori Regenerative Tonnes are immediately retired upon purchase.

The length of carbon storage is intrinsically tied to how long regenerative farming practices are sustained. Because of this, real-world considerations such as practical farming decisions, land ownership issues, and the impacts of climate change often limit duration guarantees to around 10 – 20 years for individual fields.

However, we expect farmers to continue with practices after ten years and continue to sequester carbon. Transitioning to regenerative agriculture is a significant commitment and farmers generally do not revert to conventional practices because of this, the higher yields, and lower input costs.

In short, no. However, it should be noted that most carbon credits available today cannot credibly be used for carbon neutral / net zero claims. See our Blended Tonne whitepaper for more information on this.

In order to make net zero claims, the carbon emissions being addressed should match with the carbon being stored in terms of storage duration. Since most companies are looking to negate fossil fuel emissions, which stay in the atmosphere for hundreds to thousands of years, and Regenerative Tonnes can only guarantee 10 years of carbon storage, a net zero claim cannot be made with Regenerative Tonnes alone. Note that most carbon credits available in carbon markets today do not meet the 100-1,000+ year storage timeline either — it’s mainly future credits (DAC, enhanced rock weathering, etc.) still under development that meet these requirements.

However, when Nori Regenerative Tonnes are paired with future carbon credits, which store carbon for 1,000+ years (but won’t be removed until a future date, e.g., 2027), via our Nori Net Zero Tonnes (NZTs) or by manually pairing Nori Regenerative Tonnes with long-term credits from another marketplace, then a credible net zero claim can be made.

Funding carbon removal and soil restoration builds meaningful climate impact into your business’s brand. By acting on climate, you’re distinguishing your business from competitors while enhancing trust with customers, employees, and shareholders who are increasingly focused on supporting businesses that align with their values;

• 80% of consumers indicate Sustainability is Important to them (Source: IBM & NRF (2020))
• 74% of Gen Y and Z consumers want companies to take a stand on issues close to their hearts. (Source: Accenture (2022))
• 57% of consumers are willing to change their purchasing habits to help reduce negative impacts on the environment (Source: IBM & NRF (2020))