About Us
Nori is on a mission to reverse climate change. Our goal is clear - create a new way for anyone in the world to pay to remove excess carbon dioxide from the atmosphere.

Our Mission

We are reversing climate change

Nori is the world’s only carbon dioxide removal marketplace. We are building a transparent and secure platform that will allow anyone in the world to pay to remove excess carbon dioxide from the atmosphere. Our voluntary marketplace will enable carbon removal suppliers to connect directly with buyers, improving efficiency and reducing costs.

Five years ago, the UN issued a report that if we don’t solve problems of soil erosion, we won’t be able to grow food in 50 years.

Farmers can change practices to restore soil health and store carbon, but they need a financial incentive to do so.

Meanwhile, many corporations—for both voluntary and compliance reasons—are seeking new ways to pay for offsetting the carbon emissions from their operations.

Nori’s two-sided marketplace is a scalable incentive system to measure and verify soil carbon.

We make it simple for companies to pay farmers to restore their soil health and pull carbon dioxide out of the air.


Photo of Aldyen Donnelly
Aldyen Donnelly

Director of Carbon Economics

Aldyen Donnelly has been a small business developer and consultant for over 40 years. In the mid-1990s, Aldyen started to work on market-driven strategies to reduce atmospheric carbon concentrations. Having gathered together an "emission reduction credit" or "ERC" buyers group, Aldyen developed and executed the world's first major forward ERC purchase agreement to finance carbon sequestration in agricultural soils, as well as the first ERC sales-financed carbon capture and storage project.

Photo of Alexsandra Guerra
Alexsandra Guerra

Director of Corporate Development

Alexsandra is a clean energy and sustainability crusader with a career in the energy and tech space. She is an engineer by study, and worked for three years at Southern California Edison (SCE) as a renewable energy integration engineer. While at SCE, she worked on data driven projects focused on increasing distributed energy resources and grid modernization. Alexsandra believes that the environment-technology nexus should be used to not only better the lives of humanity, but also to the benefit and protection of the environments surrounding us.

Photo of Christophe Jospe
Christophe Jospe

Chief Development Officer

Christophe Jospe is an analyst, story-teller, marketer, and fundraiser for any solution that can remove carbon dioxide from the atmosphere. He started his first company, Carbon A List in 2016 as a consultancy to provide investor research, carbon offsets, and fundraising support. Prior to that, he was chief strategist for the Center for Negative Carbon Emissions at Arizona State University. 

Photo of Jacob Farny
Jacob Farny

Principal Product Designer

Jacob is a designer with consulting experience in a variety of industries such as health care, retail, and big data. He’s worked with big and small brands alike including Starbucks and Eddie Bauer. His educational background is in human computer interaction with an emphasis on interaction design and user research.

Photo of Jaycen Horton
Jaycen Horton

Principal Blockchain Architect

Coming from a background focusing on peer to peer and distributed technical architectures, Jaycen Horton has worked as a Lead Software Engineer for Dell, ASU Decision Theater, and MapStory. Additionally, he worked as an Information Security Engineer for companies including Wells Fargo and other smaller start-up companies. He is also currently the co-organizer of the largest blockchain meetup in Arizona.

Photo of Michael Leggett
Michael Leggett

Director of Product

Michael Leggett has built and led design teams at Google and Facebook for the last 13 years including Gmail, Android, and Messenger, Ads and more. Michael has a degree in Computer Science from Rice University and is very passionate about reversing climate change.

Photo of Paul Gambill
Paul Gambill

Chief Executive Officer

In 2015, Paul Gambill established the first community dedicated to carbon removal called Carbon Removal Seattle. He has 6 years of experience in managing mobile and web application projects for clients including Nike, Showtime, Target, and Starbucks, and has shipped well over a dozen different apps to the public. He earned his Bachelor of Science in Engineering degree from Arizona State University, and his Master of Engineering Management degree from Duke University.

Photo of Ross Kenyon
Ross Kenyon

Lead Strategist

Ross Kenyon is a blockchain professional with a background in academia, filmmaking, and business development. He has worked with Tezos, Sweetbridge, ZenCash, Indiegogo, and Blue Frontiers.

Photo of Richie Farman
Richie Farman

Software Engineer

Richard is a recent graduate as the first Computer Science major from Whitman College. With experience in Full Stack development and a background in Liberal Arts, he has developed a passion for designing and developing simple solutions for complex problems, and changing the way we think about our world. Richard has also produced multiple public health and safety multimedia campaigns, and successfully crowdfunded a microbiome research project as an undergraduate.

Photo of Ryan Anderson
Ryan Anderson

Supply Development Lead

Ryan is an ecological economist with over 12 years of experience in program research, design, strategy, and implementation around environmental markets. Among his previous roles at the Chicago-based Delta Institute, he managed a voluntary carbon sequestration program that returned over $2 million to farmers and forest landowners in 18 states..


Photo of Bob Beth
Bob Beth

Bob Beth is a life long tech startup guy and integrative visionary as well as an adventurer and South Pacific sailor. His pioneering involvement with software began in 1974 and he has led the invention of several software products in advanced computing environments.  Bob received his degree in Economics from UC Berkeley with an emphasis on market formation.

Several of his advanced computing customers have been change makers in the financial markets, including at the outset of program trading and derivatives.

Through his involvement with the World Business Academy, an early climate change think tank and action incubator, Bob acts as a Special Advisor to the Academy’s bold Clean Energy Moonshot for California. He collaborates globally with thought leaders exploring backing cryptocurrencies with improvements in our planet’s natural capital.  Bob is currently the co-founder of the Impact Procurement Network

Photo of David Addison
David Addison

David Addison works for the Virgin Group where he manages the Virgin Earth Challenge: Sir Richard Branson’s USD $25 million innovation prize for scalable and sustainable ways of removing greenhouse gases from the atmosphere and permanently sequestering them.

He is also an advisor to the Center for Carbon Removal; part of the community of advisors to Project Drawdown; a member of the jury of the German Energy Agency’s Startup Energy Transition Award; served as a member of the review panel for the UK Government’s £8.3 million Greenhouse Gas Removal research initiative; and was formerly Vice Chair of the Board of Directors for Student Energy: a global charity inspiring the next generation of leaders to unlock a sustainable energy future.

David has a BSc in Geography from the University of Sussex, and an MSc in Environmental Technology from Imperial College London.

Photo of Gillian Muessig
Gillian Muessig

Gillian Muessig is the cofounder of Moz, the world's most popular provider of digital marketing software and analytics and brettapproved, the world's fastest growing site for travelers with disabilities and mobility challenges. Gillian is the CEO of Outlines Venture Group and General Partner of the Sybilla Masters Fund. An investor, advisor, and board member on four continents, Gillian serves as a mentor at numerous accelterators and programs including the German Marshall Fund of the U.S. State Department, TechStars, Microsoft Azure, Women in Cloud, and Chinaccelerator. Over the course of her career, she has helped more than 1,000 companies to launch, grow, pivot and thrive.

Photo of James Lancelot
James Lancelot

James Lancelot is a veteran of the Marketing Technology space. James has earned degrees from the University of Florida in Marketing, Entrepreneurship and a Master's of International Business. James also holds an Executive MBA from Babson. James has had the pleasure of working at Right Media (Acquired by Yahoo), Turn (Acquired by Singtel) and Invite Media (Acquired by Google). James now heads up the Strategic Engagement Group at Google. This group helps the world's most advanced marketers build differentiated marketing and analytics practices. He is an advisor and investor in the Green Tech Space and is currently helping amazing companies in AgTech (Wexus), Solar (PickMySolar) and Carbon Removal (Nori). James lives with his cherished family in San Francisco. James is also a living kidney donor.

Photo of KD Hallman
KD Hallman

K.D. is an accredited investor with E8 and Alliance of Angels, a strategic advisor and board member for environmental startups, and a Northwest Conservation fellow. She is on the national council for Earthjustice and the Conservation Committee for The Nature Conservancy. K.D. is a retired Microsoft vice president with a passion for addressing environmental issues.

K.D. brings to the environmental space the experiences, talents, and skills developed during her 35+ year career in the global software industry. During her nearly 25-year tenure at Microsoft, K.D. held both software and/or hardware leadership positions in Office, Windows, Visual Studio, and Research. K.D. served as a corporate technical strategist where she was an advisor to Microsoft’s CEO’s was responsible for setting Microsoft’s semiconductor vision, strategy, and architecture.

Among her most notable accomplishments include deal lead for various acquisitions and industry impacting efforts such as the 2010 ARM architecture license, 2015-2016 Nokia (semiconductor), and Perceptive Pixels, Inc. K.D. led the development efforts in Natural Language technology which transformed how humans interact with computers through written and spoken human languages. She has a knack for building high performing, high morale teams. She holds over 25 US and European patents.

Photo of Klaus Lackner, Ph.D
Klaus Lackner, Ph.D

Dr. Klaus Lackner is the director of Center for Negative Carbon Emissions and professor at the School of Sustainable Engineering and the Built Environment of the Ira A. Fulton Schools of Engineering, Arizona State University. Trained as a theoretical physicist, Lackner's work has spanned modular energy systems, automation, direct air capture, carbon sequestration, numerical algorithms and innovative carbon financing. Notably, he is a founder and inventor of the world's first commercially demonstrated direct air capture units. He has held senior positions at Los Alamos National Laboratory and Columbia University, where he was director of the Lenfest Center for Sustainable Energy.

His work has recently been featured in the New Yorker, Scientific American, and the Washington Post.

Photo of Ramez Naam
Ramez Naam

Ramez Naam is a computer scientist, investor, and award-winning author of five books, including The Infinite Resource: The Power of Ideas on a Finite Planet, which charts a path to innovating our way beyond the challenges of climate change, ocean destruction, food, water, energy, population, and more.

Ramez is the Co-Chair for Energy and Environment at Singularity University at NASA Ames. He speaks around the world on innovation, exponential technology, solving environmental challenges, and disruptive energy technologies.

Ramez’s seminal 2011 Scientific American article, “Smaller, Cheaper, Faster” observed that the price of solar power was dropping exponentially and would eventually be lower than that of any other energy source. He’s since detailed the exponential trends in wind power, energy storage, and electric vehicles. His observations have been quoted by Nobel laureate Paul Krugman and by energy, climate, and financial analysts around the world. Ramez’s work has appeared in or been quoted in The New York Times, The Wall Street Journal, The Economist, The Atlantic, Slate, Business Week, Discover, Wired, and Scientific American.

In addition to his energy analysis, Ramez is an angel investor in numerous clean energy startups, a board member of E8 Angels, and the founder and leader of the first AngelList syndicate devoted to clean technology.

Stay up to date

Each week, Nori offers insights and shares success stories on how removing excess CO2 from the atmosphere is impacting our climate, and details on our marketplace progress and buildout for launch. Sign up to ensure you don’t miss an issue.

Or just say hello!

You can email us at [email protected]