Nori is Reversing Climate Change

Our goal is clear - create a way for anyone in the world to buy carbon removals.

Our Mission

We all understand the threat that climate change presents. Our warming atmosphere puts us on a collision course with extreme weather, food shortages, mass extinction, and social unrest. We’ve already emitted more carbon than is safe, and we’re not reducing fast enough. The threat is real, it will affect everyone, and we’re almost out of time.

To avoid climate catastrophe, we need to radically reduce our carbon emissions and remove the excess from our atmosphere. The problem is, our current economic system makes it easier and more profitable to emit carbon than to avoid doing so. Maintaining this status quo doesn’t just guarantee climate change, it also prevents businesses doing what they’re best at to be part of the solution. It shouldn’t be this way.

Instead, we need a platform that makes it easy to fund carbon removal. A platform that allows businesses to help repair our planet by removing any carbon emissions they can’t yet avoid creating. An open platform that everyone can invest in with confidence, no matter how big or small their contribution. A platform that allows individuals, businesses, and nature to thrive, while creating a legacy we can be proud of.

By creating a massive marketplace for carbon removal, starting with regenerative agriculture projects that store carbon in the soil, we can repair our climate and fund a better future.

Are you new to carbon removal? We created a glossary to help you find your way.

We've been around for a bit; here are our biggest milestones

Summer 2017: ConsenSys Blockchain for Social Impact Hackathon
Nori co-founders built an MVP business plan and won the Energy and Environment category.

Fall 2017: Nori Founded
Hackathon win validates carbon removal idea enough to incorporate Nori as a business.

Spring 2018: Started Nori US Croplands Methodology
Nori started work on its US Croplands Methodology and continued it through early 2019.

Spring 2018: Reversapalooza
In 2018, conversations about carbon removal at scale were rare and theoretical. Nori gathered 100+ stakeholders in Seattle and we shared our vision to make large-scale carbon removal possible.

Fall 2018: UN IPCC Published Report on 1.5C
The UN IPCC Report acknowledged that carbon removal was necessary to achieve the Paris climate goals; the world began to take carbon removal solutions more seriously.

Winter 2018: Republic Crowdfunding Campaign and Meet the Drapers
Nori raised $145,548 on Republic's crowdfunding platform when Nori CEO Paul Gambill pitched Nori on an episode of Meet the Drapers, starring VC and Bitcoiner Tim Draper and his legendary family—in partnership with Republic, Sony, and The Times Group.

Summer 2019: Published Nori US Croplands Methodology
Nori publishes first draft of its US Croplands Methodology.

Fall 2019: Techstars Sustainability Accelerator in Partnership with The Nature Conservancy
Nori was accepted into Techstars which provided key training, funding, partnerships, and mentorship.

Fall 2019: Nori Removal Tonne (NRT) launch
The first batch of Nori Removal Tonnes (NRTs) were sold and retired at Harborview Farms, signaling Nori’s 1st successful marketplace transaction of carbon removal.

Spring 2020: Pre-Seed Funding
Nori closes $1.3M in pre-seed funding.

Fall 2020: Seed Funding
Nori closes $4M seed round led by Placeholder (Chris Burniske), who back Filecoin, Polkadot, UMA, and more.

Winter 2021: Mainnet token launch
Nori's token, NORI, is scheduled to launch on Ethereum's blockchain.

The Team

Our Advisors

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Each week, Nori offers insights and shares success stories on how removing excess carbon dioxide from the atmosphere is impacting our climate, and details on our marketplace progress and buildout for launch.

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You can email us at [email protected].

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