If you’re a technologist or designer who happens to be passionate about reversing climate change, what do you do? Join an advocacy group? Donate to a nonprofit organization? Write your congressperson? What if you could leverage your skill set and play an active role in reducing the amount of CO2in the atmosphere?
Jacob Farny is the Principal Product Designer at Nori. His background in design and consulting spans a variety of industries, from healthcare to retail to big data. Jacob’s role at Nori leverages his training in human computer interaction and user research. Michael Leggett serves as Nori’s Director of Product. His resume includes 13-plus years of building design teams at Google and Facebook, where he led several projects in user experience, including Gmail, Messenger, and Facebook Ads.
Today, Jacob and Michael join Ross and Christophe to explain the concept of human-centered design and how it informs their work at Nori. They discuss the challenge of teaching users what they need to know without making a product too complex and walk us through the three pillars of high-quality product design. Listen in for insight around how the Nori product adds a third layer to the typical product design model and learn how the team is applying their unique skill sets to reverse climate climate change.
[2:39] Jacob’s role at Nori
[4:13] The concept of human-centered design
[8:30] Jacob’s roots in Indiana
[13:46] Michael’s journey to Nori
[17:46] Michael's role at Nori
[20:57] The abstracting vs. teaching design schema
[24:28] The three pillars of quality product design
[27:11] The Nori Design Team three-layer cake metaphor
[31:28] What has surprised Jacob and Michael
[36:25] Nori’s so-called software approach