When presented with solutions to a problem that conflict with our ideology, it is human nature to deny the existence of the problem. Thus, climate change solutions that involve regulation or ‘big government’ result in climate denial from right-leaning groups. How can we create solutions that provide conservatives with an economic win? How can we change the psyche of red districts by rewarding them for behavior that reverses climate change?
Greg Rock is a board member with Carbon Washington, the state’s leading advocate for putting a price on carbon pollution. Greg has dedicated his career to addressing climate change, serving as the founding owner of The Green Car Company from 2004-2008 before heading to Sweden to pursue a master’s in Sustainable Energy Engineering. Since then, he has shifted his focus to policy, working as a volunteer lobbyist to promote carbon tax initiatives.
Today, Greg joins Ross, Christophe and Paul to explain how the study of our ever-increasing demand for oil sparked his interest in reversing climate change. They discuss the idea behind I-732, the first carbon tax proposal that Greg championed, covering the reasons why it did not succeed and how Initiative 1631 is different. Greg offers his insight around what resonates with each side of the aisle when it comes to climate change initiatives and how a marketplace like Nori might combat the ‘solution aversion’ common in right-leaning areas. Listen in for Greg’s critique of Nori’s ‘one token to one ton’ formula and get his take on our obligation to act on climate change.
[1:08] Greg’s interest in reversing climate change
[3:03] The idea behind I-732
[4:46] Why I-732 didn’t work
[5:48] The difference between I-732 and Initiative 1631
[7:45] What messaging resonates with each side of the aisle
[9:50] How Nori might appeal to right-leaning districts
[12:13] The concept of solution aversion
[15:52] Greg’s critique of Nori’s one ton to one token formula
[22:04] Greg’s take on our obligation to act on climate change