"We all like to go places. We all like to fly, and that doesn’t happen on unicorn tears and rainbows. It takes carbon, which we currently all use in the form of fossil fuel. When that fuel is put into the engine, it’s burned, and it leaves a trail of pollutants … [that] trap heat and moisture in the atmosphere—and that changes everything."
Aviation is responsible for 2% of global carbon emissions. Every time you fly home for the holidays, or buy clothes or food shipped by plane for that matter, you contribute to that chunk of pollution. The airline industry recognizes the necessity of replacing, reducing and removing emissions, and many airlines are proactively hiring professionals to address the sustainability issue. But what can you do as a consumer to affect change? What is your personal responsibility to offset the emissions that you produced?
Today, Ross and Christophe are joined by Sophia Mendelsohn, Head of Sustainability at JetBlue to discuss the incentive to offset carbon emissions at the personal, company, and global levels. Sophia explains the role of branding and how consumers ‘lubricate the wheels of change’ by doing business with companies that reflect their values. They speak to how the industry is addressing climate change via the CORSIA deal and why limiting carbon exposure and liability makes good business sense from a financial perspective. Listen in to understand how you can offset your carbon emissions, encourage others to do the same, and avoid ‘used carbon salesmen’ who are double counting.
The aviation industry’s environmental impact
Jet Blue’s three targets around carbon emissions
How individuals can offset greenhouse gas emissions generated by flying
The Nori model
The three levels of responsibility when it comes to climate change
How the airline industry is addressing climate change
How climate change is avoiding the ‘tragedy of the commons’
How biofuels might contribute to a solution
The differences among scope 1, 2 and three emissions
Why passengers may not be willing to pay to offset their travel emissions
Sophia’s take on the future of JetBlue
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