Join our Pilot Program

Get paid for healthy soil.

Here are the benefits.

Nori is enrolling farmers in our pilot program, which comes with some serious perks.
Get paid for soil carbon.

Nori allows pilot growers to sell up to 5 years of carbon removal from previous years. This opportunity only lasts until the end of 2020, after which we will issue credit for ongoing carbon removal.

Improve your soil health.

In addition to selling your stored carbon, your soil health will also improve in many ways, including its water retention / infiltration, amount of total nutrients, and better aggregation and soil life in general.

Impact the marketplace.

Pilot growers have a direct impact on how the marketplace is designed, not only for themselves, but for all future growers. This is your chance to influence how growers are rewarded for practices good stewardship.

We have so much interest that we have to wait on any new applications! Please subscribe to our newsletter for updates.


What do I get for joining the Nori program for US Croplands?
Joining the Nori pilot program for US croplands allows you to generate Nori Carbon Removal Tonnes (NRTs), a sellable digital asset for carbon dioxide you have removed from the atmosphere and stored in your soils.
NRTs represent one tonne of CO2 pulled out of the atmosphere and stored in the soil for a minimum of ten years. The NRT is its own digital representation of a unique asset that trades over the Nori Marketplace. It is a consumable commodity. The grower is responsible for paying any taxes associated with selling NRTs. Taxes for selling this asset vary based on state laws.
In addition to creating a sellable asset, enrolling your fields in the Nori program will provide verifiable data on how you’re farming that can potentially help you meet goals set by a supply chain you are selling into or to get a price premium for the way you’re producing crops. Tracking how much carbon your farm removes over time through our platform can be a key component of how your recent practice changes work as a system to reduce input costs, improve the health of your soils, and create a better return on investment. Your participation in the pilot will also create a unique page for you as a Supplier. Here’s a link to our first supplier’s profile page.
You need to be a US grower who recently adopted practices in the last 10 years that Nori can count as additional. At the moment, we are only prioritizing projects of 1,000 acres and up, but make exceptions when smaller projects can come together to a representative sample greater than 1,000 acres. If you have adopted conservation tillage practices, planting cover crops, the addition of organic matter, or new crop rotations you most likely qualify. The first step in deciding to apply to the Nori program is to submit an application.
To find out if enrolling in the program is worthwhile, we encourage potential suppliers to go to COMET-Planner and get an estimate of how much CO2 they removed in the past based on their region and the practices they have adopted. As a rough rule of thumb, growers who recently adopted practices like planting cover crops or switching to minimum tillage can remove between 0.2 and 1.5 tonnes of CO2 per acre per year. When you sell your NRTs through Nori, you get to set a floor price, below which your NRTs will not sell.
When you enroll in the program, there are two main costs to consider. The first is project registration verification costs. Verification by a Nori-approved third party could cost $3,000 to upwards of $5,000 per project, depending on your project size and quality of records. The second cost is time. As we get to know your project from your application and take a look at your data and scope out the work ahead, we’ll be better suited to answer how much time it’s going to take you.
Once you have qualified and you are ready to get started, there are six basic steps with the Nori program:
  1. Provide the boundaries for the fields you wish to enroll and a full record of how the land was managed in the past and is expected to be managed in the future.
  2. Run the records through a model to estimate the amount of potential NRTs you can generate. At this stage we will provide the projected revenue from participating.
  3. Prepare for verification and gather ownership assignments for any rented land as well as documents that contain the final evidence you want to include.
  4. Contract a Nori-approved third party verifier who you will pay to review the evidence you’ve submitted and verify your project.
  5. Sign a project registration contract and accept the verification results.
  6. Nori issues you NRTs that represent the sellable asset of the total amount of tonnes qualified.
Currently, NRTs sell for $15 cash plus one NORI token. The NORI token is a cryptocurrency that will fluctuate in value. Once our pilot program ends, NRTs will be set by the price of the NORI token — which will be determined by the market based on supply versus demand — with the option to sell the NORI token back to Nori for cash at a predetermined floor price.
In addition to geospatial field boundaries, we are looking for information around planting and harvesting, tillage intensity, fertilizer use, organic matter additions, irrigation, liming, and burning. Here is a link to the full list of data that Nori requires.
We take data privacy very seriously. Enrolling your project in our platform means that you’re accepting our data security agreement. Nori does not own your data nor will we seek ways to monetize it beyond carbon removal. Nori will only ever share your data with third parties for the purposes of quantification (running your data through COMET-Farm to quantify how many NRTs to issue) and verification (sharing your data with the verifier you select to verify your practices and carbon removal claims). If you send your data through a third party (like a farm management software platform), they would have access to your data. If you opt to share your data with external parties, that is for you to opt into with the terms that you’re comfortable with
No, you can decide which fields you want to sign up during the enrollment phase. Generally we start with a few fields and then include others as we go. This ensures that we are customizing the enrollment process for your farm’s specific needs. You will be able to make a field-by-field decision on what moves ahead to the verification process when the time comes to register your project.
We use COMET-Farm to generate a 10-year estimate of the changes in soil organic carbon from the adoption of regenerative practices. This platform makes it possible for Nori to not require any upfront soil samples to create a baseline. Here’s a recent webinar where we talk about this in more depth. At the end of 10 years, we require an audit which includes on-site sampling to create a final baseline.
The short answer is: no, it is not required. But we will accept certain results that meet our guidelines and can provide uncertainty estimates. Nori’s program does not require soil sampling to enroll. We use a hybrid approach that uses COMET-Farm, a web-based modeling platform, and soil sampling at the end of the ten year program. In many cases, growers may submit soil sample test results which could affect the issuance of the NRT. We explain this in greater detail in our Croplands Methodology.
If you lease or co-own land that you intend to enroll into the Nori program, you will need to be assigned title to the ownership of the future NRTs so that you can sell them. In order to register these projects, you will need to prove you’ve secured all the necessary arrangements. Here is a template we put together that you can use for reference, but it is important you work with a legal professional to create your own as the state you live in might require specific language that is not already included here.
From Nori’s perspective, you can be in as many programs as you like that help you add value back to the farm. The only thing you cannot do is double-sell the carbon on that field. It is perfectly OK to get paid for your NRT by one person, and share the data with another program that is interested in that information for carbon accounting or supply chain tracking reasons, but you cannot list and/or get paid for the same carbon benefits in more than one registry.
There are many ideas and efforts under ways to pay farmers for the carbon removal commodity. The Terraton Initiative by Indigo Carbon is one effort that is comparable to Nori. Nori is different from Indigo by creating an open and transparent methodology that uses USDA-backed technology (COMET-Farm), ensures that the grower is in full control of generating and selling the asset, and is only focused on building a carbon market where the revenue model is aligned with the farmer getting paid as much as possible.
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